National Media Acknowledges Leupold for Product Excellence 2007

BEAVERTON , Ore. – As its 100 th anniversary year begins to wind down, Leupold ® continues to accumulate recognition from national media for product innovation and excellence.

“It’s an honor to be recognized by such prominent media groups,” said Mike Slack, Leupold marketing communications manager.  “For a century, we’ve been devoted to providing our customers with rugged, dependable products with superior optical performance. The awards serve as affirmation that we are meeting the needs and expectations of serious hunters and shooters.”

Thus far, Leupold’s accolades for 2007 include:

• Field & Stream magazine – Best of the Best Award for VX-7 ® 2.5-10x45mm riflescope
• Shooting Industry magazine – 2007 Optic of the Year for VX-7 Series riflescopes
• American Hunter magazine – Golden Bullseye Award for optics (VX-L ™ series riflescopes)
• The Outdoor Channel – Golden Moose Award, “Most Informative,” for Leupold Big Game Profiles television show
• Outdoor Life magazine – “Innovations: Best New Designs from This Year’s Test” for the integral windage and elevation adjustment caps on the VX-7 riflescopes

Leupold & Stevens, Inc., the only prominent American-owned and -operated optics company, employs more than 650 people in its state-of-the-art Beaverton, Ore., facility where rugged, dependable, high-performance Golden Ring ® sports optics are designed, machined and assembled. Founded in 1907 and celebrating its 100 th anniversary in 2007, Leupold is a fifth-generation, family-owned company with products sold worldwide to hunters, wildlife observers, competitive shooters, law enforcement officers and special operations military personnel. The product line includes rifle, handgun and spotting scopes; binoculars; mounting systems; and optical tools and accessories.